Hi all!
Many authors who have a website have a mailing list attached to it. They might give away a free Ebook or marketing code to entice people to submit their email addresses. Anyone who signs up to my mailing list will get the free ebook: Elemental Dragons Short Story Collection, as well as getting monthly emails containing my newsletter.
Here's a link to sign up, and in return you get a free ebook!
https://www.subscribepage.com/jessicaturnbull
The cover for the Elemental Dragons Short Story Collection
Some authors are unsure of what to add to a newsletter, so I thought I'd talk about a few examples. Some of which I use, others I don't:
News.
Updating your subscribers with monthly news is a good way to get interaction. You can ask them questions and also talk about events you might be attending in the future.
Blog posts.
You can use your newsletter as a way of reminding subscribers of any blog posts they might have missed. I add my latest four blog posts to my newsletter with links and pictures.
Cover reveals.
Using a newsletter is a good way to reveal book covers to subscribers before everyone else. You can give them a reward for signing up and also ask them what they think of the cover. If you have multiple covers you can run a poll to see which one your subscribers like most.
Writing excerpts.
Every month I add an excerpt of a short story or novel that I'm working on for my subscribers. Some of them I don't post online, so they are usually the only ones to see it. They can see my writing style in different genres and characters I might use again in the future.
Announcements.
If you have an announcement about a book coming out or a discount, you can let your subscribers know first. As fans, they may be able to drum up excitement for you.
Giveaways.
Hosting a giveaway will get you easy audience interaction. A signed copy of your book will garner a lot of interest and your subscribers could be the lucky ones to win it.
Posters.
For each Elemental Dragons book I will have a poster that I will use for marketing. I add these to the bottom of my blog posts and emails as a reminder to the audience that they can purchase a copy.
Events.
If you attend an event or are hosting one, you can let your subscribers know first. Some of them might be able to attend and meet you. If you're hosting an event yourself, your subscribers can help you get the word out.
Word of mouth.
A recommendation of your book is a great thing as it means that you can find more readers. If subscribers like your books, they will be more likely to tell other people and get them to buy them.
Book recommendations.
Recommending books to your subscribers gives another author exposure while also sharing what you like to read with your audience. I use this to recommend my favourite books in no particular order.
Advanced readers.
An advanced reader is someone who gets a copy of your book before the release date and gives honest feedback through a review. Emailing your subscribers to ask if they would be interested is easier than posting on social media. You know these people are your fans and would love to help you.
That's it for this week, I hope you enjoyed it! See you next week.
