Hi all,
As promised, this week I'm going to talk about book promotion. Specifically why authors, both traditionally and self published, need to promote their work.
For those who don't know, book promotion is essentially advertising your book. There are many ways to promote your book:
- Social media.
- Facebook ads.
- Amazon ads.
- Posters.
- Social media banners.
- Book trailers.
- Interviews.
- Newsletter.
- Mailing list.
- Author website.
- Articles.
- Book Awards.
- Q&A.
- Promotion sites.
- Giveaways.
- Book signing.
- Book tour.
- Contests.
- Discounts.
- Reviews.
- Book bloggers.
Some of these are free, but most of them cost money. What's important is that you find what works for you, instead of dumping hundreds on a marketing strategy that doesn't deliver.
Now, onto why authors need to promote their books.
While traditionally published authors do get some help from their publisher, they still need to promote themselves. The publisher won't do everything, it's up to you to make posts on your social media and update your website.
Readers will find your work.
Without promoting your book, how will readers know it exists? You can't expect them to magically find you. With thousands of books being published every year, you need to make sure that they find yours.
Reviews.
The more reviews you get, the easier it is for readers to find you. A good mix of reviews will interest readers in buying your book, as people have rated it before. Plus, many promotion sites won't promote you unless you have a certain number of reviews.
You can't just rely on word of mouth.
This only goes so far, plus you need to find people to talk about your book first. Once you start getting more readers, you can rely on word of mouth a bit more.
You'll build an audience.
If you build an audience that like your work, they are more likely to buy your next book. You can't just rely on your family and friends for book sales.
You can be creative.
It's your brand, so you can market how you like. You can pick how you want to promote your book and target your audience.
You don't need to spend loads of money.
Although marketing can be expensive when you create ads, they aren't the only way to market your book. Posting on your website and social media doesn't cost a penny, and using promotional sites doesn't have to cost much. If your budget is low, choose wisely what marketing options to choose.
Self publishers need to.
If you don't promote your work when you're self published, no-one will find it. You'll miss out on so many potential readers by not marketing your book.
You don't have to do it alone.
This is especially true with social media, as your fans can post about your book and share your posts. Every like, comment, post and share helps.
Next week I'm going to talk about the pros and cons of authors having a Facebook page. Hope you enjoyed, see you next week!