Hi all!
This week I'm going to be talking about reader magnets, and why authors need them if they have an email list.
For those who don't know, a reader magnet is a free gift you give to people when they sign up to your email list. They can be as follows:
Ebook.
Enovella.
Writing/Marketing Tips.
Online book merch.
Character profiles.
Poster.
For subscribers to my email list, I offer a free enovella that can't be downloaded anywhere else! It follows the stories of four dragons in the Elemental Dragons universe, you may even see some familiar faces! Link here: https://www.subscribepage.com/jessicaturnbull
I will also be writing reader magnets for other series, such as Celestial Plague, Damaged Goods and Curse of Anubis.
The cover for my reader magnet, the prequel to Elemental Dragons
So, why do you need a reader magnet?
It entices readers to sign up.
Readers are not likely to sign up for your email list unless they get something in return. Only hardcore fans will sign up for nothing. If you don't offer anything, you're not likely to get many subscribers to build a substantial list.
It can be anything you want.
You can decide what to give away. It doesn't have to be a full ebook, it can be a short prequel to your book or a collection of short stories. It's up to you to decide what you think readers will be interested in and how big a gift you want it to be.
You'll get more subscribers.
Although some will only sign up for the freebies and then unsubscribe, you'll have a few who will stick around.
Your email list can be used as promotion.
The more subscribers you have, the more people you can promote to when you have a book coming out or on sale. The problem with using social media is that when you first start out it can be like screaming into the void. So many people are promoting their work that you will struggle to stand out. With an email list, you have a group of people who are waiting for news on your next release!
You can offer more than one magnet.
If you like to write across multiple genres, you can create a reader magnet for each one. For example, a Sci-Fi enovella and a horror ebook.
More to add to your writing portfolio.
It's another piece of work to add to your collection, and knowing that people are downloading it can be a real confidence boost.
That's it for this week, I hope you enjoyed reading. See you next week!
